a) To enable us to provide you with marketing and customer services: If you have requested extra services we may ask for your contact details, such as your e-mail or your home address if required. We can then tell you about new products and services that we think will be of interest to you, or to sort out any queries you may have about using the website. We aim to keep our contact with you to an acceptable level. You will only ever receive information from Falcar Ltd. and not from any third party, unless you have given us your permission to pass on your details to external third parties.

b) To provide an improved service: There is more detailed information that we ask for and it is optional that you provide it. This information allows us to update and improve the contents of our site.

c) To learn about what our customers want: In addition, the extra information we ask for helps us to understand more about the kinds of people who benefit most from using our website. We think it is important to understand our customers well enough to keep improving our service for them.

d) To tell you about products and services we think you will like: We also learn about our customers by tracking their movements around the sites. Individuals are not identified, but the results of customers preferences and their use of the sites is analysed as a whole. Certain groups of people may be sent further information about products and services, based on that analysis. You have a right not to receive this information – see more information in point 3 below.

e) Use of your information outside Falcar Ltd: Where we use other companies to assist in the processing of your order (processing credit/debit card transactions, fraud prevention) we may pass sufficient information to these companies to allow them to provide the service we have requested. The companies concerned are not permitted to use the information supplied for any other purpose.